Develop and manage the content strategy, ensuring customer-facing content is clear, concise, and customer-focused.
Write, edit, and manage a variety of content that address common user inquiries and provide detailed guidance.
Collaborate with customer support, product, and other relevant teams to gather relevant information for creating accurate and helpful content.
Ensure all content is optimized for search engines and follows best practices for search engine rankings (SEO).
Regularly update and maintain help center articles to reflect product updates or changes in policies and procedures.
Conduct content audits to identify areas for improvement and enhance user experience.
Analyze the performance of help articles through feedback and analytics, providing actionable insights to optimize content.
Ensure brand consistency and tone of voice across all help center articles.
Respond to user feedback and implement changes to improve the effectiveness of the content.
Support adhoc tasks as required, including assisting with special projects, cross-functional initiatives, and any other content-related duties to meet the evolving needs of the business.
Job Requirements
Preferably Bachelor's degree in Communications, Journalism, Marketing, or a related field.
Knowledge of cryptocurrency and blockchain technology is a must.
Familiarity with user experience (UX) principles.
Proven experience in content management, particularly with customer-facing content in a digital environment.
Strong understanding of SEO and experience with content optimization techniques.
Familiarity with content management systems (CMS)
Exceptional writing and editing skills with a strong attention to detail.
Ability to collaborate effectively with cross-functional teams.
Strong analytical skills to assess content performance and user engagement.
Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
