Marketing Content Manager - Encore

Position Overview

Seeking a Marketing Content Manager to create compelling content across digital, sales, and internal channels. This role drives content strategy, collaborates cross-functionally, and ensures brand consistency. Reports to the Senior Manager, Integrated Marketing.

Key Responsibilities

Content Strategy & Production

• Develop and manage content for social media, websites, blogs, and email campaigns.
• Write, edit, and produce newsletters, ads, and other marketing materials.
• Lead the editorial content calendar and oversee blog content.
• Collaborate with teams to ensure messaging aligns with brand strategy.
• Analyze content performance and optimize for engagement.
• Support internal communications to inform and inspire team members.

Digital Asset Management

• Manage and update the company’s digital asset library (photos, videos, sales tools).
• Ensure content accuracy and alignment with brand messaging.
• Track usage and optimize the asset structure based on analytics.

Sales & Event Content Support

• Develop event marketing materials in collaboration with Industry Relations.
• Create case studies, proposals, and sales tools to support business growth.
• Assist with content for lead generation and marketing automation campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of content development/copywriting experience (event industry experience a plus).
• Strong writing, editing, and proofreading skills.
• Ability to develop content for multiple channels and audiences.
• Proficiency in Microsoft Office, Adobe Creative Suite, WordPress, and SharePoint.
• Strong project management and collaboration skills.

Competencies

• Customer-Centric Mindset
• Strategic Thinking
• Creativity & Innovation
• Results-Driven Execution
• Collaboration & Cross-Functional Teamwork
• Accountability & Ownership

Ready to join our team? Apply now!