Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting.
Translate features and use cases into audience-specific benefits that clearly articulates the product's value proposition and differentiates it from competitors.
Work with growth and design teams to develop marketing assets including videos, static assets, social posts, blog posts, to educate and engage users
Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
Collaborate cross-functionally to identify and prioritize opportunities, projects, and processes, to maximize efficiency and effectiveness
5+ years experience as a full-time Product or Content Marketer
Proven track record of managing all aspects of a successful marketing campaigns for products or services used by millions of users
Excellent communication and storytelling abilities to convey product benefits effectively
Understanding of marketing principles and digital marketing tactics
Creative thinking to develop innovative marketing strategies and content
Passion and demonstrable knowledge in web3 and crypto. Ideally use dApps (ex. DeFi, NFT marketplaces) on a semi-regular basis.
Excellent written and verbal communication skills
Data-driven, comfortable interpreting data to generate insights and inform creative decisions
Proven ability to influence cross-functional teams without formal authority
Experience in crypto
Yearly based
Worldwide
United States
