Product Marketing Manager at Interop Labs

Role Overview:
Join Interop Labs as a Product Marketing Manager, focusing on bringing Axelar’s products to market, including messaging, positioning, and go-to-market (GTM) execution.

Key Responsibilities:

• Develop product messaging and positioning for Axelar products (ITS, Amplifier, etc.).
• Plan and execute GTM strategies for product launches and feature updates.
• Conduct market research and competitive analysis to refine messaging.
• Collaborate with marketing, product, and sales teams to ensure product adoption.
• Gather customer feedback to provide actionable insights for the product team.
• Track and analyze marketing initiatives to optimize strategies.

Your Profile:

• 5+ years of product marketing experience, ideally in Web3, blockchain, or developer products.
• Proven experience launching products and driving adoption through marketing.
• Strong skills in competitive analysis, market research, and GTM strategy.
• Able to work cross-functionally in a fast-paced, startup environment.
• Exceptional communication and storytelling skills, both technical and creative.
• Passionate about Web3 and blockchain innovation.

Why Us?

• Autonomous, distributed environment with a global team.
• High-impact work in the decentralized protocol space.
• Unlimited time off and competitive compensation with stock options.

About Us:
Interop Labs builds Web3 interoperability technology. Axelar Network, our flagship product, enables seamless blockchain interoperability, scaling internet applications to billions of users. With over $100M raised, Axelar is backed by top VCs and partners like Ripple, Circle, JPMorgan, and Microsoft.

Apply now!