Product Marketing Manager, Onchain Products

At Coinbase, we aim to increase global economic freedom through blockchain technology, shaping the future of the financial system. We’re seeking a candidate passionate about our mission, with a strong belief in the power of crypto to transform finance. You should thrive under pressure, work well with high-caliber teams, and actively seek feedback to improve.

This role in Product Marketing focuses on expanding Coinbase’s onchain developer tools. You’ll lead marketing strategies, product launches, and campaigns, collaborating across teams to enhance pipeline and conversion rates. You’ll be the voice of the customer and ensure product messaging aligns with client needs.

Responsibilities:

• Develop and execute product marketing strategy for Coinbase’s Build Onchain tools.
• Act as the customer’s voice, shaping messaging and marketing materials.
• Lead product launches and marketing campaigns.
• Collaborate cross-functionally to improve conversions and build the pipeline.
• Analyze and report on campaign performance.
• Contribute to accelerating business and developer adoption of crypto.

Requirements:

• 3-5 years in product marketing.
• Strong storytelling and communication skills.
• Proven success in creating customer-focused campaigns.
• Strong quantitative skills and data-driven decision-making.
• Excellent project management and relationship-building abilities.
• Ability to quickly grasp technical concepts.
• Self-starter, collaborative, and proactive.

Preferred:

• Experience with crypto products or blockchain technology.
• Experience in developer products.

This position requires U.S. residency. Salary range: $127,075—$149,500 USD, with bonus and benefits.

Coinbase is an Equal Opportunity Employer committed to diversity.