Stay informed and understand the algorithms that determine keyword rankings on IOS and Google Play, develop effective ASO optimization strategies including keyword selection and combination to enhance keyword coverage and increase the number of top-ranking keywords.
Manage and optimize search and conversion for products in app stores (Google Play/App Store), monitor and analyze optimization results, and make timely adjustments to drive natural growth of products.
Implement strategies to boost download traffic and improve the download ranking of products in the financial category.
Collaborate closely with ASO and specified regions to enhance overall growth of products in the region, conduct competitor and user research, and provide insightful reports.
Requirements:
2+ years of ASO experience and 1+ years in the Web 3 industry, with a focus on ASO for buyer side (not agency).
Proficiency in interpreting store privacy policies.
Strong skills in industry, regional, and user research to develop effective research directions.
Excellent command of English and familiarity with ASO-related data tools and websites.
Passion for the Web 3 industry and a commitment to continuous learning and self-improvement for long-term career development.
Strong collaborative skills, proactive communication, and teamwork abilities.
