Work As A SEO Specialist For Binance Academy

Binance, the global blockchain ecosystem behind the world's largest cryptocurrency exchange, is seeking an experienced SEO Specialist for Binance Academy to enhance the visibility of our educational content worldwide. In this role, you'll optimize website performance, collaborate on content creation, and analyze trends to drive organic traffic growth.

Responsibilities:

• Collaborate with content creators to produce SEO-driven, high-quality articles.
• Optimize content based on keyword research and performance data.
• Work with development teams to implement SEO best practices.
• Recommend improvements to website architecture and content structure.
• Monitor website analytics, SEO performance, and identify opportunities for growth.
• Conduct site audits, keyword research, and competitor analysis.
• Develop and execute link-building strategies.

Requirements:

• 3+ years of SEO experience, ideally for content-focused platforms with a large B2C audience.
• Expertise in SEO tools (SEMrush, Ahrefs, etc.) and website analytics (GA4, Similarweb).
• Strong knowledge of technical SEO and development constraints (HTML, CSS, JavaScript).
• Familiarity with A/B testing tools and content performance strategies.
• Interest in cryptocurrency and blockchain is a plus.

Why Binance:

• Shape the future of blockchain technology.
• Work with top talent in a collaborative, user-focused environment.
• Competitive salary and benefits, with career growth opportunities.
• Flexible work-from-home arrangement (may vary by team).

The estimated salary is provided, with the actual amount disclosed during recruitment. Binance is an equal opportunity employer and values diversity.