Head of Content - 21 shares

21Shares is the world’s first and largest issuer of digital asset ETPs, with the mission of making investing in digital assets accessible to all.

With offices in New York, London, and Zurich, the team is dedicated to revolutionizing digital asset investing by bridging the worlds of traditional finance and decentralized finance.

Since 2018, 21Shares has supported investors in gaining access to digital asset products worldwide. 21Shares now manages ~$7 billion in assets with over 50 exchange-traded products globally, including the first spot Bitcoin and spot Ethereum ETPs. Most recently, the firm launched six US-domiciled digital asset ETFs including ARKB, one of the largest spot Bitcoin products in the industry. 

About the Role

As our Content Lead, you will lead our content strategy and ensure consistency and quality across many different channels. You’re a strong storyteller from white papers to blog posts, who can synthesize many inputs to craft a thoughtful narrative. You thrive in unstructured environments but use your organizational skills to align stakeholders and processes.

Key Responsibilities

• Guide the creation of clear, consistent, and compelling content across all communication channels, including our website, blog, social media, and optimizing strategies as we expand our product lines
• Create and own the editorial calendar
• Partner cross-functionally, including marketing, research, and sales, to execute a buyer’s journey-based content plan with the goal of onboarding customers deeper into the 21Shares pipeline
• Generate content, including tweets, blog posts, and other content for our protocols
• Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts
• Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies
• Manage creative and copywriters to help execute your content strategy

Qualifications: 

• 5+ years of relevant industry experience in a similar role
• Proven track record of developing and directing influential global branding and communication plans
• Strong writing, editing, and proofreading skills with the ability to understand the building blocks of strong content and an ability to apply those principles across multiple mediums
• A self-starter with the ability to prioritize work within a complex and fast-paced environment
• Interest and experience in crypto, as well as ETPs and, traditional finance
• Ability to work independently as well as part of a team and navigate/coordinate with
• various groups within the organization